For the last few months I’ve been following a new initiative, Discover the Origin.
Discover the Origin is a campaign financed with aid from the European Union, Italy, France and Portugal to promote five key European products: Wines of Burgundy, Parma Ham, Douro Wines, Parmigiano-Reggiano Cheese and Port.
All five of these products carry a guarantee of their provenance and quality: the Protected Designation of Origin (PDO) for Parma Ham and Parmigiano-Reggiano cheese, AOC for Wines of Burgundy and DOC for Port and Douro Wines. The aim of this campaign is to enhance knowledge of the PDO (Protected Designation of Origin) among consumers, distributors and food professionals across the UK and Ireland, and to educate on the benefits of the provenance indicator schemes, the relevant checks, controls and traceability systems that are put in place to ensure ongoing quality, and to differentiate the products and raise their profiles.
As well as providing lots of information about these products and regions there are also inspirational food and wine matched recipes which will really whet your appetite!
As a little bonus I’m pleased to share a short video by the delightful Susy Atkins – How to Taste Wine.